Most people believe that success in business means running a thriving company that generates substantial profits. They might also associate success with status, power, influence, respect, or even fame.
But after 23 years in business, my definition of success has evolved into something far more meaningful.
One of my biggest realizations is that my primary responsibility as a business owner is to ensure the success of my employees. This means providing them with everything they need to perform their jobs to the best of their ability—tools, resources, or training.
Every week, I offer personal and professional development opportunities to help my employees grow—not just at work, but also in their personal lives. It appears that a growing, happy, and fulfilled person consistently brings that positivity into the workplace.
By focusing on skill development, character growth, and leadership training, we cultivate a work environment where employees thrive—which defines a successful business. A happy team equals success.
When people think about giving back, they often think of donating to charities or volunteering. While those are important, I’ve learned that “giving back” can take many forms beyond charity or volunteering.
For example, at Direct Results, we partner with businesses—big and small—to help them succeed. We develop marketing strategies, provide tools, and support their growth. Watching another business thrive because of our efforts is incredibly rewarding.
Beyond that, providing an exceptional workplace is another way to serve the community. Offering careers—not just jobs—with excellent benefits ensures employees can support themselves and their families. When individuals are financially stable, they contribute back to their community in countless ways.
Successful businesses contribute to the local economy, helping to fund essential services and offset the strain caused by nonprofits that rely on tax-free status. This balance allows nonprofits to continue their vital work without overburdening the community.
Serving on boards is another way to create meaningful success. The experience and knowledge gained through business ownership can be invaluable to organizations seeking to make a positive impact. Giving back through mentorship and leadership strengthens our community.
A business that provides a service that genuinely benefits the community is essential. Imagine a town without small boutiques, local restaurants, or charming gathering places. Small companies like RGB Coffee and The Denny House add character and create experiences that attract visitors, boosting tourism and strengthening the local economy.
I invite you to ponder how your job, whatever it may be, can be your gift to the community.
Running a business is full of ups and downs—more like a roller-coaster than a train track. Early in my career, I worked tirelessly toward my goals, only to feel disappointed once I reached them. Why? Because I was so focused on the destination, I forgot to enjoy the journey.
Looking back, most of the daily challenges that felt overwhelming at the time were barely memorable weeks later. Now, I wake up every morning excited for what the day will bring—because I’ve learned to love the process, not just the results.
If I could offer one piece of advice to new business owners or anyone in any career, it would be this: Enjoy the journey. No matter what you’re doing in life, take time to appreciate each step. Life is short—make every moment count.
