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Home Health & Wellness

Who Killed the Small-Town Doctor?

Bret Moore by Bret Moore
March 27, 2026
in Health & Wellness
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Black and white portrait of an older doctor wearing a white coat and looking at the camera.
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You don’t have to be Sherlock Holmes to solve this case. For years, the healthcare giants have quietly merged insurers with pharmacy benefit managers (PBMs) and physician groups. This “vertical integration” allows corporations to steer patients toward their own services, inflating costs while squeezing out independent providers.

The situation is so bad it has created the most unlikely bedfellows in American history.

Elizabeth Warren (D-Mass.) and Josh Hawley (R-Mo.) could not be more polar opposite on the political spectrum. However, they have found a common enemy: the healthcare conglomerates. Their bipartisan Break Up Big Medicine Act, aims to dismantle the monopolies that now define American healthcare.

The legislation would fundamentally reset the industry by:
• Forcing Divestiture: Companies would be prohibited from simultaneously owning insurers/PBMs and medical providers.
• Wholesale Restrictions: Medical wholesalers would be barred from owning the providers they supply.
These insurance companies and vertically integrated healthcare conglomerates are significantly undermining small-town independent doctors through aggressive financial and administrative tactics such as:
• Independent practices often receive reimbursements that are less than half of what hospital-owned or corporate-affiliated practices earn for the same services.
• Medicare physician payments, which set the standard for private insurance rates, have dropped by 30% since 2001, while the cost of running a practice has risen by 47%.
• Pharmacy Benefit Managers owned by insurers under-reimburse independent providers for drugs, sometimes paying below acquisition cost, forcing clinics to absorb losses on essential medications.
• Vertically integrated companies use their insurance arms to aggressively steer patients toward their own doctors and pharmacies, bypassing local independent providers.
• Insurers exclude independent doctors from “preferred networks,” making it prohibitively expensive for local patients to see them.
• This financial pressure has led to a massive shift; nearly 80% of U.S. physicians are now employed by corporate parents.
• Independent offices must spend hours navigating complex prior authorization requirements and appealing drug denials, a burden easily absorbed by large corporate systems but crippling for small staffs.
• Integrated systems require their doctors to refer patients “back to the mothership,” cutting off the flow of patients to independent specialists in the community.

Our romanticized memories of the small-town doctor may be societal relics of a bygone era. However, we can certainly do better than the current system that rings every bit of humanity from an industry that should be built on that concept.

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Tags: big medicinehealthcare reformlocal healthcarepublic policy
Bret Moore

Bret Moore

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