Promotional products are useful items used to ‘promote’ your business. The items are imprinted with your organization’s name and contact info and used to increase brand awareness. Done correctly, these items not only create a memorable brand experience, they allow the brand to connect to the consumer physically.
Why choose promotional products? Because they work! Promotional product recipients are more likely to remember the name of an advertiser if it was on a promotional item they received. They are also more likely to do business with them.
Plus, people just like to receive them! The 2019 Consumer Study, PPAI Research report found that 8 out of 10 people surveyed like receiving promotional products and 7 out of 10 wish they received them more often. Promo products also have staying power – once people receive them, they keep them around. Research shows that at least 91% of people had at least one promotional product in their kitchen, 74% in their workspace, and 55% in their closet/storage areas. And when they’re done with them, 79% are likely to pass along promotional materials to others.
The key to promotional products is choosing the right product for the right audience. The top five favorite product categories are wearables, health & beauty, technology, food & beverage, and travel products. There are millions of possibilities to choose from when it comes to selecting your promotional product and it’s important to choose the right item for your business and your consumers. That’s why it’s beneficial to turn to Direct Results and connect with one of our valuable business development associates, like Codi Yoders.
A graduate of Carmichaels Area High School, Codi studied art at Edinboro University of PA. She now resides in Greensboro with her partner, Lakin Walker, and their boys, Carson, Ashton, Cayne, and Landon. They enjoy the outdoors and when not attending sporting events for the children, they can be found camping, fishing, and hiking. Codi has a passion for the arts and continues to advocate for them. She prides herself on her creativity, so she’s the perfect choice to create a unique and popular promo items for your business.
“Promo products are an awesome component to advertising and marketing any business. Personalized with an advertiser’s name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging all their senses, and who doesn’t love to receive a gift?”
And she’ll make sure that you get the right items for your business. “I patiently listen and learn from the client,” Codi shares. “They always have great ideas on what they need and want for their business – obviously, as it is their business! But as business owners/operators, they simply just don’t have the time to cultivate those ideas, to turn them into a reality. That is where I can come in and help.”
So call Direct Results today to get started on the journey towards the perfect promotional product for your business. Reach out to us at 724-627-2040 and let’s get creative! You can also search over 900,000 products on our website, directresults.us