This summer, the #DineGreene21 challenge is coming to Greene County. The #DineGreene21 Challenge that will kick off on Memorial Day (May 31) and run until Labor Day (September 6).
Participants will take photographs and share them publicly on social media channels (Facebook, Instagram and Twitter) with two hashtags to enter the challenge, the #DineGreene21 hashtag and a hashtag of the business’s choice. These captions must be in the text of the photo to be counted. Each week (Monday to Sunday), all the entries will be collected, and a winner will be drawn each week to win a $25 gift card to a restaurant in Greene County. Winners will be posted each Tuesday afternoon at 1pm on VisitGreene social media channels.
Not only will a participant be awarded each week, but a restaurant will be named Greene County’s Restaurant of the Week for the most entries collected during that week. The Restaurant of the Week will be announced through VisitGreene social media channels and our weekly e-blast.
In addition, the restaurant with the most entries from customers and visitors by September 6, 2021 will be awarded the title of Greene County’s Restaurant of Summer 2021 and receive an advertising package valued over $1,000 for future promotions.
The challenge is designed to create engagement and additional exposure to county restaurants through one of the best advertising avenues available to all of us – social media. The power of social media is vast and the more positive engagement we can create, the better for Greene County’s overall image to visitors. Even if you don’t win a title or prize package, the exposure through the summer-long challenge is highly beneficial to engage your current customers and attract new customers.
Interested in being a participating restaurant? Call 724-627-8687, email joanne@co.greene.pa.us by Tuesday, May 18. However, if you miss the deadline, you can still participate, but the full set of in-store materials may be slightly delayed.
To be a participating location in the challenge, restaurants should:
- Agree to participate in the challenge during regular or holiday operational hours from May 31 to September 6, 2021.
- Must be a partner of Greene County Tourist Promotion Agency. Partnerships start as low as $50 for the year and include additional free to low-cost advertising opportunities, networking, training, and business exposure to visitors.
- Share and help promote the #DineGreene21 Challenge with staff and customers.
- Choose a hashtag unique to your location (#restaurantname for example).
- Help identify one or two photos that are unique to your restaurant that participants should use to upload to social media. For example: selfie in front of the restaurant, selfie in front of unique element of restaurant, photo in front of your name or logo, photo of food purchase, photo of beverage purchase.
Due to legal regulations and rules surrounding contests and challenges, at least one photo must not require a purchase to take by the participant. The hope is that the majority of participants will be purchasing from your restaurant, but the exposure of the photo can be just as beneficial to generating future clients and increasing your brand awareness.
