Direct Results in-house print shop provides the marketing materials you need to stand out. While it may seem that digital marketing is the way to go, many companies are finding that creative print marketing remains solid as a striking and distinctive medium.
Some customers prefer not to receive communication from a business through digital channels, but instead prefer to have printed material available to them. The tactile experience of holding a printed item provides a deeper connection with the material than viewing it on a screen. Research has found that the response rate of direct mail is 4.4%, compared to 0.12% for email. Printed material also gives your customer something to hold on to- something that won’t get lost in the vastness of the Internet.
People trust print material more than digital media. In the time of Internet scams, people place certainty and confidence in printed material over digital. And some markets are hard to reach with digital marketing. Printed materials used alongside digital content can provide credibility to your digital marketing.
At Direct Results, we can provide all the printed materials that make your business or event a success. Our print shop product line ranges from typical marketing materials like business cards, rack cards, brochures, and flyers to greeting cards, copies, invitations, event tickets, and even tags produced on permanent paper. Even though it’s not brand new to the market, permanent or synthetic paper is, among the publishing industry, the “new kid” in class. The quality of synthetic paper makes it hard to distinguish from a sheet of “real” paper, as it looks and feels the same. However, the unique characteristics that set the synthetic paper apart are strength and durability. Synthetic paper is tear-, water-, chemical- and grease-resistant, as well as UV stable.
Vicky Hughes, our print shop manager, utilizes two large machines. The printer copies, collates, staples, and folds while the other machine trims, cuts, and creases printed material to make sure your printing needs are met efficiently. Every product that she prints is inspected for color match, bleed, design, and more to confirm that the printed product matches the original vision.
“I love that we take an idea and make it a reality,” says Vicky about her job. “I really love that we are able to make connections with our clients, customer to customer and business to business. It’s a great networking center,” she adds, in reference to Direct Results business card connection wall.
In addition to serving as our print shop manager, Vicky is also the office manager and CFO for Direct Results. She’s a “Greene County gal” and has lived most of her life in the county; her family has deep Greene roots. She graduated from West Greene High School and Waynesburg University, and received her master’s degree from California University. She has worked part-time for Behm’s Auction & Real Estate Services for more than 25 years. Before coming to Direct Results, she worked as a nurse and office manager for the former SRMC Healthcare Group and was a Clinical Systems Analyst for Washington Health System. She is a member of the Wind Ridge Christian Church, and has two adult children, Emily and Alex.
Your business needs to stand out among the rest! Create an impact with current and potential customers by allowing Direct Results to create printed marketing material that is creative and on brand. Our team of talented graphic designers, production specialists, and sales representatives are ready to work for you!